What is Liberty Loyalty Connect?
Liberty Loyalty Connect is a technology enabled by Mastercard which allows you to connect your Loyalty card to your payment cards (e.g. Mastercard, Visa, Amex, including Credit and Debit cards). This means you no longer need to carry all your different loyalty membership cards in your wallet. All you need is the same payment card you already use to complete your purchase (which you connect in the Liberty Loyalty Connect beta application).
About the trial
Mastercard and Liberty have partnered to conduct a short term trial to test a concept and technology which allows you to connect your Liberty Loyalty account to any payment card. Meaning no more searching around for your Loyalty card or needing to provide your email address at the till. All you need is the same payment card you already use to complete your purchase. Saving you time at the till and making sure you never miss out on loyalty points again.
Why should I use Liberty Loyalty Connect?
Liberty Loyalty Connect removes the need for you to carry and present your loyalty card, and also saves the need to manually search for your Loyalty ID at the check-out. All you need to do is present your connected payment card at the till to collect your reward points as normal. No more searching for your loyalty card or missing loyalty transaction points.
Why are you conducting the trial?
We are conducting this trial as a test to get feedback on whether our potential product can be successful. This will help us to make decisions on product innovations in the future.
Why is Mastercard involved with this trial?
As a payments technology company, Mastercard connects cardholders, retailers as well as banks and continually invests in breakthrough products on their global network. As with all their product development, this trial is aimed at providing people with a smart, safe and more convenient way to shop.
This trial (beta test) is a Mastercard initiated campaign in collaboration with Liberty to test and measure a new product innovation designed to simplify the collection of reward points when shopping at the Liberty department store in London.