We invite you to experience Liberty like never before with our guided Store Tours. These tours take you through our iconic Grade II listed building, celebrating our history, craftsmanship, architecture and most loved departments, while bringing the story of Liberty to life.
Please note we cannot offer private tours upon request; please kindly book through the links on the dates available below.
Confirmed 2026 Store Tour Dates
We currently have the following Store Tour dates available for 2026:
Month |
Dates |
|---|---|
February |
6 February, 20 February |
March |
6 March, 13 March |
April |
10 April, 24 April |
May |
1 May, 15 May, 29 May |
When will more dates be released?
We expect to release additional 2026 Store Tour dates by the end of Spring. Once available, all new dates will appear on our website and in the Liberty Events Hub.
How to check availability and book
You can view live availability and book your place here:
https://liberty-london-events.appointedd.com/
Places are limited and popular dates do sell out, so we recommend booking as soon as new dates go live.
What to expect on a Liberty Store Tour
We will take you on a journey through Liberty’s past and present, led by our expert guides.
During the tour, we explore:
Our Grade II listed heritage building
The story of our founder, Arthur Lasenby Liberty
How Liberty has evolved since 1875
Six floors of fashion, beauty, fabrics and design
Hidden details, craftsmanship and lesser-known stories
You will discover how our small London emporium grew into the world-famous landmark we have called home since 1924.
Afternoon Tea Store Tour Experience
Some of our tours include a premium Afternoon Tea experience at our in-house restaurant, Seventy Five.
This experience includes:
A guided Liberty Store Tour
Afternoon Tea at Seventy Five
A total duration of approximately 2 hours and 30 minutes
Price: £110 per person
Full details and availability are shown on the booking page when selecting your date.
Frequently asked questions
Where are Liberty Store Tours held?
We host all tours inside our Liberty London flagship store at Great Marlborough Street, London.
How long does a tour last?
Our standard Store Tours last around 1 hour.
Tours including Afternoon Tea last around 2 hours and 30 minutes.
Are tours suitable for visitors and tourists?
Yes. We design our tours for both London visitors and long-standing Liberty customers.
Can I buy tickets in store?
We usually sell tickets online via the Events Hub. In-store availability may be limited.
What if I cannot find a suitable date?
If you cannot see a suitable date, please check back regularly as we add new dates throughout the season.